WHEN DESIGN BECOMES A WAY OF LIFE

Riyadh · KSA

Portfolio 2026

WHEN DESIGN BECOMES A WAY OF LIFE
ahmed-saad@engineer.com+966 566 54 1052

Seven years as the brand's senior designer: seasonal identities for Ramadan and Eid, luxury gift packaging, 3D product visualisation for trays, domes and kids' gifting, an always-on social system and the campaigns behind them — from dieline to shelf to feed.

Client

AANI & DANI Chocolatier

Sector

Luxury chocolate · Gifting

Role

  • Brand & seasonal identity
  • Luxury packaging
  • 3D visualisation
  • Product & food photography
  • Social media system
  • Campaign design
  • Print production & press supervision
  • Motion & video
7
Years with the brand
15
Seasonal tray concepts
40+
Packaging structures
2
Seasonal theme systems a year
1998
Chocolatier since

01Motion

AANI & DANI in motion

Campaign films for social and in-store screens: the Hanini polar-bear launch and the Sweet November offers.

Motion
Hanini — launch film
Motion
Sweet November — campaign film

023D Visualisation · Gifting Concepts

Gifting concepts, developed in 3D

Gift-box structures, floral chocolate displays and children's gifting concepts, presented through construction studies and finished visualisations to explore form, materials and proportions.

Handled rose-and-chocolate presentation — construction view
Handled rose-and-chocolate presentation — construction view
Chocolate train — component design study
Chocolate train — component design study
Princess carriage — gifting concept
Princess carriage — gifting concept
Preserved flowers — clear display gift box
Preserved flowers — clear display gift box
Rose-and-chocolate presentation — open view
Rose-and-chocolate presentation — open view
Acrylic display — rose and chocolate gift box
Acrylic display — rose and chocolate gift box

03Seasonal Gifting · Product Design

Fifteen seasonal chocolate trays

A collection of presentation trays designed specifically to hold and present AANI & DANI chocolates across Ramadan, Eid, newborn gifting and special occasions. Each concept explores its own material direction — wood, leather, brass, marble and custom details — then moves from moodboard and construction drawing to final 3D render for approval and production.

Trays design presentation — cover
Trays design presentation — cover01 / 16
Tray design 1 — materials, drawing and render
Tray design 1 — materials, drawing and render02 / 16
Tray design 2 — materials, drawing and render
Tray design 2 — materials, drawing and render03 / 16
Tray design 3 — materials, drawing and render
Tray design 3 — materials, drawing and render04 / 16
Tray design 4 — materials, drawing and render
Tray design 4 — materials, drawing and render05 / 16
Tray design 5 — materials, drawing and render
Tray design 5 — materials, drawing and render06 / 16
Tray design 6 — materials, drawing and render
Tray design 6 — materials, drawing and render07 / 16
Tray design 7 — materials, drawing and render
Tray design 7 — materials, drawing and render08 / 16
Tray design 8 — materials, drawing and render
Tray design 8 — materials, drawing and render09 / 16
Tray design 9 — materials, drawing and render
Tray design 9 — materials, drawing and render10 / 16
Tray design 10 — materials, drawing and render
Tray design 10 — materials, drawing and render11 / 16
Tray design 11 — materials, drawing and render
Tray design 11 — materials, drawing and render12 / 16
Tray design 12 — materials, drawing and render
Tray design 12 — materials, drawing and render13 / 16
Tray design 13 — materials, drawing and render
Tray design 13 — materials, drawing and render14 / 16
Tray design 14 — materials, drawing and render
Tray design 14 — materials, drawing and render15 / 16
Tray design 15 — materials, drawing and render
Tray design 15 — materials, drawing and render16 / 16

04Luxury Packaging

Boxes worth keeping

Gift packaging across the year: the vinyl-record Valentine's box, the Mother's Day rose box, cube-cake and cake-bites boxes, the paper tube for mamool, folk-art sleeves and the Najdi heritage box — structure, artwork, colour separation and press approval.

Valentine's — the vinyl record box
Valentine's — the vinyl record box
Mother's Day — rose petal box
Mother's Day — rose petal box
Mamool paper tube
Mamool paper tube
Cube cake box
Cube cake box
Cake bites — floral carton
Cake bites — floral carton
Folk-art horse sleeve
Folk-art horse sleeve
Najdi heritage box
Najdi heritage box
Navy gift box — open
Navy gift box — open
Love — bold lettering box
Love — bold lettering box
Pink envelope box
Pink envelope box
Valentine's — record box, closed
Valentine's — record box, closed
Window box — pink
Window box — pink
Black rose box
Black rose box
Chocolate pizza box
Chocolate pizza box
Pistachio chocolate bar — sleeve and chocolate
Pistachio chocolate bar — sleeve and chocolate
Popcorn chocolate bar — sleeve and chocolate
Popcorn chocolate bar — sleeve and chocolate
Hazelnut chocolate bar — sleeve and chocolate
Hazelnut chocolate bar — sleeve and chocolate
Cheesecake chocolate bar — sleeve and chocolate
Cheesecake chocolate bar — sleeve and chocolate
Handled gift box — patterned sleeve
Handled gift box — patterned sleeve
Colourful chocolate gift box — lid and tray
Colourful chocolate gift box — lid and tray
Chocolate spread — product packaging range
Chocolate spread — product packaging range
Valentine's record gift box — closed product photograph
Valentine's record gift box — closed product photograph
Valentine's record gift box — open product photograph
Valentine's record gift box — open product photograph
Floral gift packaging — colourful bouquet artwork
Floral gift packaging — colourful bouquet artwork
Floral gift packaging — warm botanical artwork
Floral gift packaging — warm botanical artwork
Samraa — illustrated packaging sleeve
Samraa — illustrated packaging sleeve

05Packaging · Regional Collection

Eight places. One chocolate collection.

Regional gift-box artwork for Riyadh, Jeddah, Makkah, Madinah, Al Khobar, Tabuk, AlUla and Al Dirah. Each sleeve gives the collection a distinct sense of place while the box structure and chocolate presentation remain consistent.

Riyadh — regional chocolate gift box
Riyadh — regional chocolate gift box
Jeddah — regional chocolate gift box
Jeddah — regional chocolate gift box
Makkah — regional chocolate gift box
Makkah — regional chocolate gift box
Madinah — regional chocolate gift box
Madinah — regional chocolate gift box
Al Khobar — regional chocolate gift box
Al Khobar — regional chocolate gift box
Tabuk — regional chocolate gift box
Tabuk — regional chocolate gift box
AlUla — regional chocolate gift box
AlUla — regional chocolate gift box
Al Dirah — regional chocolate gift box
Al Dirah — regional chocolate gift box

06Product & Food Photography

From catalogue to appetite

Clean product photographs and styled food imagery across chocolates, macarons, ice cream, cakes and cookies. Full product views sit alongside serving details and close-up textures.

Chocolate cookies — styled food photography
Chocolate cookies — styled food photography
Cake — serving detail
Cake — serving detail
Macarons — catalogue product photograph
Macarons — catalogue product photograph
Assorted chocolates — catalogue product photograph
Assorted chocolates — catalogue product photograph
Chocolate cubes — packaging and product detail
Chocolate cubes — packaging and product detail
Ice cream — flavour range
Ice cream — flavour range
Cheesecake — serving and texture detail
Cheesecake — serving and texture detail

07Seasonal Identity

Ramadan 2023 theme

The yearly seasonal system: the monogram meets a geometric Arabic pattern, one palette, one calligraphic Ramadan mark — then applied to boxes, bags and the Instagram feed. Plus the Eid Al-Adha sleeve for the Sabaya line.

Ramadan 2023 theme — page 1
Ramadan 2023 theme — page 101 / 09
Ramadan 2023 theme — page 2
Ramadan 2023 theme — page 202 / 09
Ramadan 2023 theme — page 3
Ramadan 2023 theme — page 303 / 09
Ramadan 2023 theme — page 4
Ramadan 2023 theme — page 404 / 09
Ramadan 2023 theme — page 5
Ramadan 2023 theme — page 505 / 09
Ramadan 2023 theme — page 6
Ramadan 2023 theme — page 606 / 09
Ramadan 2023 theme — page 7
Ramadan 2023 theme — page 707 / 09
Ramadan 2023 theme — page 8
Ramadan 2023 theme — page 808 / 09
Eid Al-Adha sleeve — Sabaya
Eid Al-Adha sleeve — Sabaya09 / 09

08Social Media

Feed

Always-on posts: product-first photography, chess-board chocolate for the Checkmate campaign, truffles, Eid greetings and recruitment.

AANI & DANI social post 1
AANI & DANI social post 1
AANI & DANI social post 2
AANI & DANI social post 2
AANI & DANI social post 3
AANI & DANI social post 3
AANI & DANI social post 4
AANI & DANI social post 4
AANI & DANI social post 5
AANI & DANI social post 5
Mother's Day — pecan cake campaign
Mother's Day — pecan cake campaign
Picnic campaign — chocolate cookies and drink
Picnic campaign — chocolate cookies and drink
Picnic campaign — product in use
Picnic campaign — product in use
Monday Special Cake — floral campaign visual
Monday Special Cake — floral campaign visual
Monday Special Cake — product presentation
Monday Special Cake — product presentation
Macaron gift packaging — campaign visual
Macaron gift packaging — campaign visual
Chocolate bar range — product launch communication
Chocolate bar range — product launch communication
Chocolate pyramids — product campaign
Chocolate pyramids — product campaign
Macarons — creative campaign direction
Macarons — creative campaign direction

09Social Media · Stories

Stories and offers

Vertical formats for stories and in-store portrait screens: World Chocolate Day, branch openings, National Day, Founding Day and the Saudi football moments.

AANI & DANI story 1
AANI & DANI story 1
AANI & DANI story 2
AANI & DANI story 2
AANI & DANI story 3
AANI & DANI story 3
AANI & DANI story 4
AANI & DANI story 4
AANI & DANI story 5
AANI & DANI story 5
AANI & DANI story 6
AANI & DANI story 6
AANI & DANI story 7
AANI & DANI story 7
AANI & DANI story 8
AANI & DANI story 8
AANI & DANI story 9
AANI & DANI story 9
AANI & DANI story 10
AANI & DANI story 10
AANI & DANI story 11
AANI & DANI story 11

10In-store Screens

Sweet November offers

Landscape screen layouts for the November campaign — bundle and offer, one visual language with the vertical stories.

Sweet November — screen 1
Sweet November — screen 1
Sweet November — screen 2
Sweet November — screen 2
Nebnip — app screens on the brand maroon

Next case study

Nebnip

Brand Identity · Guidelines · UI/UX · Motion