Seven years as the brand's senior designer: seasonal identities for Ramadan and Eid, luxury gift packaging, 3D product visualisation for trays, domes and kids' gifting, an always-on social system and the campaigns behind them — from dieline to shelf to feed.
Client
AANI & DANI Chocolatier
Sector
Luxury chocolate · Gifting
Role
- Brand & seasonal identity
- Luxury packaging
- 3D visualisation
- Product & food photography
- Social media system
- Campaign design
- Print production & press supervision
- Motion & video
01Motion
AANI & DANI in motion
Campaign films for social and in-store screens: the Hanini polar-bear launch and the Sweet November offers.
023D Visualisation · Gifting Concepts
Gifting concepts, developed in 3D
Gift-box structures, floral chocolate displays and children's gifting concepts, presented through construction studies and finished visualisations to explore form, materials and proportions.






03Seasonal Gifting · Product Design
Fifteen seasonal chocolate trays
A collection of presentation trays designed specifically to hold and present AANI & DANI chocolates across Ramadan, Eid, newborn gifting and special occasions. Each concept explores its own material direction — wood, leather, brass, marble and custom details — then moves from moodboard and construction drawing to final 3D render for approval and production.
04Luxury Packaging
Boxes worth keeping
Gift packaging across the year: the vinyl-record Valentine's box, the Mother's Day rose box, cube-cake and cake-bites boxes, the paper tube for mamool, folk-art sleeves and the Najdi heritage box — structure, artwork, colour separation and press approval.


























05Packaging · Regional Collection
Eight places. One chocolate collection.
Regional gift-box artwork for Riyadh, Jeddah, Makkah, Madinah, Al Khobar, Tabuk, AlUla and Al Dirah. Each sleeve gives the collection a distinct sense of place while the box structure and chocolate presentation remain consistent.








06Product & Food Photography
From catalogue to appetite
Clean product photographs and styled food imagery across chocolates, macarons, ice cream, cakes and cookies. Full product views sit alongside serving details and close-up textures.







07Seasonal Identity
Ramadan 2023 theme
The yearly seasonal system: the monogram meets a geometric Arabic pattern, one palette, one calligraphic Ramadan mark — then applied to boxes, bags and the Instagram feed. Plus the Eid Al-Adha sleeve for the Sabaya line.
09Social Media · Stories
Stories and offers
Vertical formats for stories and in-store portrait screens: World Chocolate Day, branch openings, National Day, Founding Day and the Saudi football moments.











10In-store Screens
Sweet November offers
Landscape screen layouts for the November campaign — bundle and offer, one visual language with the vertical stories.



Next case study
Nebnip
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08Social Media
Feed
Always-on posts: product-first photography, chess-board chocolate for the Checkmate campaign, truffles, Eid greetings and recruitment.