KUKI

Crumbs fall, gather and settle into the mark — the ten-second signature that opens the brand on screens and social.

A wordmark drawn like dough — soft, round, hand-warm — with a bitten cookie standing in for the dot of the i. Built on a grid with defined letter construction, spacing, cookie geometry and padding, so it holds together at any size. A secondary K-and-cookie lock-up carries the brand where the full name won't fit.

Dark cocoa, cookie brown, salted caramel, pistachio and warm cream — with usage percentages and contrast rules so the brand never loses its warmth or its legibility. Bricolage Grotesque leads, Manrope carries the body, and an italic Cormorant Garamond says the line that matters.

Five elements — the K symbol, the bitten cookie, the pistachio, the chocolate drop and the crumbs — and one pattern built from them. Enough to brand a box, a sticker or a whole storefront without ever repeating the logo.

The elements at rest: a seamless repeat that runs across sleeves, drawers, stickers and the stand.

A bitten cookie in a cap and sneakers, modelled in 3D and storyboarded like a character: front, three-quarter and side views, expressions from happy to cool, a thumbs-up, a bite — then cut into a sticker set the brand can use anywhere.

A sleeve-and-drawer structure: the mascot rides the sleeve, the pattern wraps the box, and a pull-tab reveals six individually wrapped cookies. The storyboard covers every angle — closed, half-open, fully open, rear, top and the assembly itself — and the labelling system keeps four flavours apart while keeping them family.

Where it all lands: a floor display shaped like a bitten cookie, the mascot greeting shoppers at eye level, the pattern running down the base and four shelves of boxes facing front.