Lorenzo

Three films from three campaigns: the 90-minute World Cup box, the Back to School launch, and the golden-hour Riyadh piece for the corporate site.

Twenty-six pages that turn a logo into a system: positioning, logo construction and clear space, colour roles, an Arabic and Latin type hierarchy, the zig-zag pattern, photography rules and touchpoint governance — so every branch, agency and printer speaks the same language.

A seasonal identity built from Lorenzo's own DNA. The brand's icons become school objects, the pattern becomes a pencil-shaped box, and the same construction logic runs through packaging, in-app banners and a motion campaign — seasonal, but still unmistakably Lorenzo.

Designed and built end-to-end: a progressive web-app menu that replaced printed menus across branches. One visual language across QR, in-store screens and phone — 118 items in three languages, faster to browse, cheaper to update.

Offers, launches and seasonal moments in one recognisable voice: green field, zig-zag edge, product hero, one bold number. The system is strict enough that a new post takes an hour, loose enough that a World Cup box and a breakfast deal can both live in it.

A 1920 × 1080 template family for the screens above the counter: product photography on the brand green, Arabic-first naming, prices that read from three metres away. Forty-plus screens across the branch network, one consistent system.

The folded takeaway menu, the counter menu board, and the pasta sleeve — from dieline to press approval. Print is where the brand is held in the hand, so the paper, the fold and the colour separation were treated as design decisions, not production details.

A campaign built around one product: a fans box for the full ninety minutes. Structural dieline, shelf-ready print, a branch standee, in-app offers and a motion piece — all from the same pitch-line graphic.

Key visuals for the parent company's website: a branch-network map of the Kingdom, architectural 3D and a golden-hour Riyadh skyline piece — produced with an AI-assisted pipeline under strict art direction.