Brand experience case study
Señor Taco
Bold flavours. A stronger identity.
A 3D brand character, a product-launch campaign and a clean photography system for a Mexican fast-casual brand — giving the menu a face and the shelf a story.
Client
Señor Taco
Sector
Mexican fast-casual
Role
- Character design & 3D
- Art direction
- Product photography
- Campaign design
- In-store screens
01Motion
The launch teaser
Hashi walks into the branch: the teaser that introduced the character and the new product across social and in-store screens.
023D Character · Campaign
Meet Hashi
A camel in a sombrero and a thobe — the brand's Saudi-Mexican handshake in one character. Modelled, rigged and rendered in Blender, then put to work: holding the new-product sign and presenting the menu.
03Product Photography
Clean, hungry, honest
Shot in-house on white: quesadilla, taco, burrito and the rice bowl. Consistent light, consistent angle, real product — so the same file works on a menu board, a delivery app and a social post without a re-shoot.
04In-store Screens
Vertical branch screen
A portrait 1080 × 1920 layout for the in-store LCD: the launch question in Arabic and English, three products, three prices, nothing else.
Next case study
AANI & DANI
Packaging · Seasonal Identity · 3D · Social · Campaigns · Print