A connected brand experience for a new pizza concept in Riyadh — Italian craft, Saudi character — carried from creative direction through the website, digital menu, photography, in-store screens, print and launch.
Client
Pizzatna
Sector
Stone-fired pizza · New concept
Role
- Creative direction
- Website design & development
- Digital menu
- In-store menu screens
- QR & print touchpoints
- Food photography
- Environmental graphics
01Motion
The brand film
Six seconds of stone-fired heat: the loop that opens the brand on screens, social and the website.
02Brand Experience Case Study
From street to screen
The full story in ten pages: the brand idea, my role across the journey, and how one palette, one type system and product-first art direction connect the storefront, the digital menu, the photography, the screens, the print and the launch.
03Touchpoints
Every surface speaks the same language
Storefront, bilingual digital menu with a video-led opening, a white-background photography system for the menu and richer lifestyle scenes for storytelling, three 1920 × 1080 screen layouts designed to be read from a distance, and a gallery wall that makes the interior part of the brand story.
04Environmental Graphics · Art Direction
Saudi memory, Italian streets
The artwork series for the gallery wall: Rome, Jeddah's Al-Balad, Makkah, Al-Masmak, Rijal Almaa and a baker's hands — each in monochrome with one red accent, so a Vespa and a rawshan window speak the same language. The interior becomes part of the brand story, not just a backdrop.
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Brand Identity · Packaging · 3D Mascot · Motion · Retail Display